If you’re planning to buy a new Mac, you’ll get a handy service now: data migration from your old Mac to your new.
Before that, you’ll have found out which Mac is right for you.
Apple now offers you a free service to do the sometimes annoying process of copying existing data to a new system. That’s great. So far there was also this possibility, but Apple charged about 100 dollars, which are not due anymore.
So for all of you who use Mac to really have the best user experience, this is a nice extension of the service concept.