Remembering passwords is annoying, tedious and complicated when they need to be reasonably secure and annoying and tedious when you have at least a system. Apple’s new commercial for Face ID humorously sums up this problem.

https://youtu.be/vcsGu9ug9J4

The spot is very elaborately produced and compares remembering of the online banking password with the participation in a memory contest. And quite honestly, anyone who claims that he or she has never felt this way before is not completely honest. Many have seen Face ID critically at first, but it works flawlessly, quickly, and simply Apple like. This little commercial is entertaining for everyone, even if you already own an iPhone X.

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