Netflix removed the possibility to buy a subscription for its video streaming service from inside an iOS app.

So you can – as before – log in with an existing Netflix account and access all content via the iOS app. You have to use Netflix’ official website to sign up for a new subscription though. The reason might be obvious: Netflix is no longer willing to pay Apples 30% cut for all sales made in an iOS app.

This is understandable as Netflix itself has grown so much and reached so much popularity, that the company can make this step without losing customers. Many may have a subscription already anyway and won’t even notice this change. Current subscriptions through Apple are still valid.