Fight back: Brave browser bypasses Google AMP pages

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Google AMP pages can be ignored automatically.

Brave has announced in a blog post that the upcoming versions of the browser (1.38 is the one for macOS) will bypass Google AMP pages.

AMP stands for Accelerated Mobile Pages, a solution that Google has been pushing for quite some time. If you are searching for information on Google and click on a link, you are often not redirected to the website where the information can be found originally, but Google creates an AMP page that gives the impression that you are on the original page.

The advantages are that this sometimes happens faster than if you were redirected to the original page. However, this approach also has serious disadvantages: Google naturally expands its own monopoly position through this behavior. Visitors are not even directed to other pages. The tracking of Google users is possible in even more detail. In addition, many people do not even realize that they are still on Google, although the searched content is already displayed.

There has been resistance to this for some time, and now there are the first browsers that actively bypass the pages. Brave is doing this with its copy for different systems soon, and so is DuckDuckGo with its own Internet browser. If an AMP page is delivered by Google, the browsers write the links to prevent that the AMP page is called at all. If that doesn’t work, you are redirected directly to the original source. Brave has called the function, which can also be turned off again, De-AMP. We think this is a step in the right direction. What is your opinion?

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